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3 Tips for a White Hat SEO 100% Google Friendly

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Black Hat VS White Hat The Black Hat SEO is a set of strategies and tactics SEO aggressive widespread example among bloggers seeking an immediate return on investment rather than on the long term. The risk incurred is high since it can go as far as outright ban of the website incriminated by the search engines. This is why, if you want to ensure the sustainability of your business, it is highly advisable to opt for the implementation of White Hat SEO techniques which comply with the search engine policies and which will put you in the position away from sanctions in future Google updates. 1) Regularly create remarkable content Quality, originality and frequency are the three criteria that you must keep in mind at all times. Think above all to please your readers and not the search engines and your SEO will improve over time. In addition, it is important to know that Google favors sites that publish content on a regular basis because it considers them to be more reliable and b...
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Digital marketing: 3 steps to increase your organic traffic

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The acquisition of traffic is often considered as the basis of an inbound marketing strategy. In fact, the more visitors you have on your website, the more you will be able to convert some of them into leads, and the more you will be able to use them to turn them into customers. I noticed that we had also made significant progress, also with regard to our organic traffic. 1. SEO: Build your list of keywords Before embarking on a battlefield, the most important thing to do is to put yourself in your customer's shoes . What exactly is he looking for? What queries will he use to search for products / services similar to yours? Each of the answers to these questions will reveal some keywords on which you should position yourself. Then do not hesitate to take a look at your direct competitors. What keywords did they position on? And most importantly, does it allow them to generate a lot of traffic? Tools like SEMRush and Open Site Explorer are very useful in this case. Once ...
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SEO errors that penalize your website

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The SEO has become a major issue for companies wishing to have visibility on the internet and find new customers. But they must fight against thousands of other competing sites, to place themselves in the first pages (even on the first page) of the search engines. 1: Do not worry about SEO right off the bat The basis of SEO is to look after it from the start. Before you set up the structure of your site, you must have searched for the relevant keywords, and then put them in the URLs, the anchors of your menus and in the different pages of your site. Often, companies first think of building their site and then take care of SEO. However, it is difficult to change the structure of the site itself. The contents can be reviewed, but a first SEO work will have already been started by the robots... Whereas if the SEO had been thought from the beginning, your site would be immediately ready to take off. There, we will have to undo what has already been achieved and waste time, too ba...
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3 tips for wise use of keywords in your SEO strategy

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The density of keywords, an obsolete notion With the evolution of search engines, the role of keywords has changed significantly over the years, and what prevailed 5 years ago is not necessarily true today. This is why there are many beliefs and "legends" around the use of keywords in a digital strategy, and it is often difficult to discern true from false. This article, inspired by Moz's latest Whiteboard Friday, aims to restore the truth about certain notions. The density of keywords, an obsolete notion Lesson # 1: Do not use keyword density as an SEO performance indicator “How many times does my keyword have to be repeated to optimize the SEO of my page? ". This is the question that has certainly crossed the minds of all web marketers someday. And yet, the unnatural repetition of keywords should be avoided like the plague. The notion of keyword density is now obsolete. Indeed, most good SEO software’s do not hold rigor in their features, simply because...
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Linkbuilding strategies to strengthen your SEO

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The linkbuilding has taken a little lead in the wing in recent months with Google who began to severely punish certain techniques. It is therefore high time to review the various existing and risk-free methods that will allow you to create quality backlinks, in order to strengthen your SEO, that is to say, to climb in the results search engines. SEO directories But quality please! I will never repeat it enough. There are still effective directories, at high Page Rank that can bring you some relevant backlinks. Be sure to carefully select the sites you sign up for. If possible, choose them in your theme, to further target your SEO and to please Google. Some of the most popular directories where you can register with your eyes closed include: Dmoz Webrankinfo Indexweb Gralon Press releases 2.0 Use sparingly and especially rigorously! Press release sites may allow you to have some additional links. However, as for directories, we must pay attention to the ...
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