SEO errors that penalize your website

The SEO has become a major issue for companies wishing to have visibility on the internet and find new customers. But they must fight against thousands of other competing sites, to place themselves in the first pages (even on the first page) of the search engines.

1: Do not worry about SEO right off the bat

The basis of SEO is to look after it from the start. Before you set up the structure of your site, you must have searched for the relevant keywords, and then put them in the URLs, the anchors of your menus and in the different pages of your site. Often, companies first think of building their site and then take care of SEO. However, it is difficult to change the structure of the site itself. The contents can be reviewed, but a first SEO work will have already been started by the robots... Whereas if the SEO had been thought from the beginning, your site would be immediately ready to take off. There, we will have to undo what has already been achieved and waste time, too bad!

2: Believe that hiring an SEO expert once will solve all your problems

Since error # 1 is very common, error # 2 happens quickly behind: think SEO only when a problem (such as a Google penalty) arises. SEO is a long-term job. A one shot recovery will not help. It takes a dedicated person to this position, which will constantly analyze the strategy and refine it if necessary.

Depending on the size of your website and your activity, it is recommended to hire an SEO expert internally or to use an agency, in order to have a specialist who regularly refines your strategy to allow your company to emerge on your main queries.

3: Optimize your content first and foremost for search engines

If your content must contain keywords typed by users, they must also remain readable for search engines. Optimized content must contain the keyword in the URL, the title, at least one subtitle and two / three times in the text (depending on its length). No need to put it on every sentence, you will lose your readers and this is absolutely not the goal. Not to mention that Google does not like what it considers over optimization and penalizes this kind of practices.

The reading of your articles must remain fluid and of quality. The synonyms can also bring you qualified visits, so it is important to focus on the quality of your texts first and foremost.

4: Do not produce enough content

Aside from having an e-commerce site with hundreds of listings that are regularly updated, your site will have a hard time living without a blog. Search engines like fresh content and robots usually take the opportunity to visit your site. A well-conducted content marketing strategy will help you stand out from the competition.

Content marketing remains an important ally of your SEO and it is important to constantly provide something new to Google. Of course, your articles must be optimized and published on a regular basis. The minimum rhythm is two articles per week.

5: Buy Links

Many sites promise you wonder if you buy links at home. They tout a quick and easy way to boost your SEO. But, what are these purchased links that will point to you? Having back links, just for the sake of having back links is strictly for nothing and it's even dangerous for your positioning. Indeed, Google analyzes the relevance of your backlinks. If he sees only dubious sites or having nothing to do with your industry point to your home, he may sanction you and downgrade you.

6: Not having a presence on social networks

Being present on social networks implies many advantages for your website, especially regarding SEO. By managing different communities, you will increase the circulation of your articles and necessarily the traffic to your site. Now, the more visitors to a site, the more it goes into the search engines.

7: Having duplicate content

The content is king, yes, but not at any price! All your texts must be unique and in no way plagiarized. Not only that would be terrible in terms of image, but Google does not appreciate these methods at all and will not hesitate to punish you. If you run out of time, it is far better and feasible to recycle your content marketing. For more detail and get SEO services please visit here: Digital marketing training in Lahore