Linkbuilding strategies to strengthen your SEO

The linkbuilding has taken a little lead in the wing in recent months with Google who began to severely punish certain techniques. It is therefore high time to review the various existing and risk-free methods that will allow you to create quality backlinks, in order to strengthen your SEO, that is to say, to climb in the results search engines.

SEO directories

But quality please! I will never repeat it enough. There are still effective directories, at high Page Rank that can bring you some relevant backlinks. Be sure to carefully select the sites you sign up for. If possible, choose them in your theme, to further target your SEO and to please Google.

Some of the most popular directories where you can register with your eyes closed include:

• Dmoz
• Webrankinfo
• Indexweb
• Gralon

Press releases 2.0

Use sparingly and especially rigorously! Press release sites may allow you to have some additional links. However, as for directories, we must pay attention to the selected platforms and especially to put a single text. This remains a complementary technique, but the impact is rather limited. I am talking about it here because it is still used, but it is not on this point that you have to spend a lot of time.

Link exchanges

I already see SEO professionals make me big eyes! Obviously, do not make the link exchange at any price, without looking at the quality of the site, nor it’s positioning. The best is that the approach is natural and that you exchange your links with blogs that you like and follow. It is the guarantee to have exchanges done in the rules of the art and not to be sanctioned by the bad Penguin of Google.

Blog comments

We are now entering the heart of the matter with a method that works on several levels: comments on blogs with the same theme as yours. Not only is it a great way to recover qualitative backlinks , but also to become known and develop its network. If you take the trouble to make constructive remarks, then you will necessarily get noticed by the author and readers. On the other hand, I insist on the notion of relevant comment! If you simply write "super article" or "I too have written an article on the subject, you can read it here", you are certain to never see your comment published and to be considered a spammer. Check out this article for more info on this topic.

In general, we need to establish good relationships with bloggers assume are gaining more and more influence.

The linkbaiting

There is no more natural than links obtained through linkbaiting. This technique of "fishing links" guarantees you a referencing of perfect quality, because the backlinks are 100% voluntary. They are not directly yours, but come from Internet users who really appreciate your content and share it with pleasure, without asking anything in return.

This method requires time and investment because it requires you to be known and develop your relationship on the internet. It can be done thanks to the two techniques mentioned above: comments on blogs and participation in forums. But not only! By setting up an effective community management Thanks to a stronger presence on social networks, you can get links from linkbaiting more easily.

However, this technique is only possible if you have a relevant content marketing strategy and offer high value content. Also think about micro-content (infographic, brief, quotes), contests or surveys to obtain a viral effect and thus receive multiple natural backlinks.

Guest articles

No, the guest-blogging is not dead and can still be very useful to the blogger, as to the guest! If you have know-how to value, then think about this method that allows you to build strong partnerships with other blogs in your industry and to introduce you to a new readership. In addition, your host will make one or two links back of your choice, always useful for your SEO. Finally, guest-blogging can strengthen your linkbaiting: users who discover your blog may spontaneously share your articles. 

Price comparators

If you have an e-commerce, the price comparators offer you additional opportunities for SEO. By registering your product catalog, you get many backlinks and also increase your traffic. However, the more visitors you have, the more your store goes up in the results. It is a technique that has a cost, but can quickly be profitable thanks to the improvement of the SEO it gives to your site.

Using these 10 methods with intelligence, you can already get many backlinks to your site and show Google that your site is quality. In addition, several techniques leverage each other and help you to develop the reputation of your blog. The more it is tracked and shared, the more your linkbuilding strategy will pay off. But of course, never forget that before getting back links, we must offer quality content, which invites sharing and recommendation. Good content marketing is the foundation of any good link building strategy. For more information please click here: Digital Marketing Agency in Lahore